How to read this

A price taker produces where . While is above average cost the firm makes a profit (green rectangle), and that attracts entrants: each new firm adds supply and pushes the price down. Entry stops when the next firm would make a loss.

  • Press One more firm a few times, then Free entry.
  • Raise the market size : more firms, and the price ends closer to the bottom of average cost. In the long run, zero profit.

Number of firms

Market demand

Each firm's cost

A single firm

The market

Entry