How to read this

The red curve is marginal cost , the black one average cost . At price the firm produces where on the rising part of , but only if . So the orange curve is the supply curve .

  • Move across the shutdown price : output jumps from zero to .
  • Choose Homogeneous of degree k and set : profit has no maximum. Increasing returns and price taking do not mix.
  • With any homogeneous technology, at every output.

Returns to scale

Output price

Input prices and technology — only shift the curves up or down

These only change in : all cost curves are stretched vertically by the same factor. The shape of the curves comes from returns to scale.

Plot range

Marginal and average cost

, , supply curve , price ; the green rectangle is the profit .

Revenue and cost

revenue and cost ; the arrow is the largest gap, the profit.

Profit

against the outside option 0 (producing nothing).

Key numbers

With a homogeneous technology the ratio is the same at every : means , means (lecture 3).